How It All Works


2017 Telluride Festival of Cars & Colors – How It All Works!

PDF Version “How It All Works”

  • The Telluride Festival of Cars & Colors is a 4 day Festival Celebration held September 21-24, 2017
  • The Festival is a Celebration of the grandeur of all motorized vehicles and the beauty of Telluride and the surrounding San Juan mountains during the spectacular fall season of the Rocky Mountains
  • No official judging occurs at the Festival. There will, however, be “People’s Choice” awards presented for the American Concours on Saturday, the International Concours on Sunday, the 2 day Motorcycle Exhibit and the Snowmobile Exhibit.
  • Additionally, the winners of the People’s Choice Awards in the American Concours, International Concours and the Motorcycle Exhibit will be awarded $10,000 each in gems and custom jewelry presented by OMI Prive and Dolce.

Within the “Festival Footprint” there are 4 distinct locations in which cars, motorcycles, snowmobiles and aircraft are staged. Each location mainly features a specific group of vehicles and will run from 1 to 2 days in duration depending of the featured vehicle group.

What to consider when registering your vehicle for the Telluride Festival of Cars & Colors:

Different venues are staged for different lengths of time.

  • Motorcycles: This is a 2 day venue: Saturday, September 23rd and Sunday, September 24th, 2017 from 10a-3p. Staged on the Telluride golf course in Mountain Village. Motorcycles remain staged for the duration of the 2 days, for pedestrian and safety reasons there will be no in and out. Registration fee: $50 per vehicle.
  • Snowmobiles: This is a 2 day venue: Saturday, September 23rd and Sunday, September 24th, 2017 from 10a-3p. Staged on the Telluride golf course in Mountain Village. Snowmobiles remain staged for the duration of the 2 days, for pedestrian and safety reasons there will be no in and out. Registration fee: $25 per vehicle.
  • War Birds:
    This is a 1 day static staging: Saturday, September 23rd, 2017. Venue hours: 10a-9p. Staged at the Telluride Regional Airport, outside of Hanger 29. Aircraft are requested to arrive Friday afternoon or early Saturday morning and remain staged until Sunday morning as they will be featured in the Saturday evening event as well. Registration fee: FREE.
  • Cars:
    • Concours Level Cars:  The Concours event is split into 2 different classes, highlighted on separate days. The Concours staging will be on the Telluride Golf Course in Mountain Village. Registration fee: $50 per vehicle.
      •  Saturday, September 23rd: American Concours. Venue hours: 10am – 3pm
      •  Sunday, September 24th: International Concours. Venue hours: 10am – 3pm
    • Cool Cars on Colorado: Cool Cars on Colorado is staged on Telluride’s iconic main street, Colorado Avenue. This unique main street venue consists of 2 separate 1 day stagings and registration is FREE. Car owners may choose to stage their car 1 or both of the days. Cars must be staged and removed from main street each day. Motorcycles are welcomed to stage at this venue as well! Staging days and hours are:
      • Friday, September 22nd from 5:00p-7:00p. Friday ONLY will also include the Cars & Colors “Cruise to Colorado”. Cars will gather at the Telluride Regional Airport starting at 4:00p and all participating cars will parade down to Telluride together for staging at 4:45p.
      • Saturday, September 23rd from 10a – 3p

How to register your vehicle for the Telluride Festival of Cars & Colors: ALL vehicles must register online to ensure proper notification of load in instructions and to receive Festival Passes or Single day vouchers. You can register your car, motorcycle, snowmobile or war bird online here at the Festival website, wwwwCarsAndColors.com, using the Registration button on the top right hand side of the page.

You may register as many vehicles as you like as long as they are on separate registration forms. Submission does not guarantee acceptance and is at the discretion of the Festival selection committee. You may request a certain venue (i.e. the Concours) however the selection committee makes all staging decisions. Once your vehicle is accepted, you will be informed of the committee’s staging decision and fees, if applicable, will be collected at that time.

Festival Transportation: If your car is staged in any of the Cars & Colors venues and you would like to see other venues during the day, the Telluride-Mountain Village Gondola will be available to get you where you want to go during Festival hours (Airport venue not included).

Festival Tickets: If you have a vehicle staged on the Concours, Motorcycle or Snowmobile venues then you will be provided with a 4 Day Festival Pass. Cool Cars on Colorado participants: This is a ‘free to register’ and ‘free to view’ venue so 4 Day Festival passes are not included. However, 2 Festival Single Day vouchers will be provided for vehicles that are pre registered prior to September 16th, 2017.

The Telluride Festival of Cars & Colors also includes cash prize contests (for 4 Day Festival Pass Holders), vendors, musical entertainment, evening events, unique afternoon excursions and special displays that run anywhere from a few hours to all 4 days; making Cars & Colors a unique event that truly offers something for everyone!

***Venue dates and durations may change without notice***