About the Telluride Festival of Cars & Colors
Telluride is world-renowned for its splendor and its beauty. And in 2017, the 3rd Annual Telluride Festival of Cars & Colors will continue the time-honored tradition of the Concours d’Elegance, and gather the world’s finest automobiles at one of America’s most beautiful destinations.
Scenic Telluride and the rugged San Jan Mountains will be the backdrop for the event, as it introduces million-dollar automobiles into its spectacular palette of autumnal colors.
Set for September 21-24, 2017, the festival will occupy 3 distinct venues over the course of four days: downtown Telluride Historic District, the luxurious hamlet of Mountain Village and America’s highest commercial airstrip, the 9,070-foot Telluride Regional Airport.
Settle into one of Mountain Village’s luxurious hotels, and then spend a long weekend experiencing the inaugural Mountain Village Concours d’Elegance. You’ll see exquisite vintage machines, top-flight restorations, international exotics, and the very cream of the American classic and sports car crop, displayed in the shadow of Telluride Ski Resort’s towering peaks.
Attending the Million Dollar Highway Road Rally will reward you with the most visually stunning driving experience in these United States. As picturesque Telluride disappears in the rear view mirror, a brilliant canopy of garnet and gold beckons you. With the soothing cacophony of internal combustion humming in your ears, the aspen’s blinding yellow flames lead the way as you traverse hundreds of exhilarating turns, and thousands of feet in altitude.
And as you glide through tiny, timeworn towns like Ridgway, Silverton, Durango, and Rico, you’ll arrive at a stunning realization: a more rewarding, more spectacular American drive, there is none.
Additional auto events include the Cool Cars on Colorado car shows, located on Telluride’s Colorado Avenue, running Friday evening and Saturday afternoon. Meet fellow enthusiasts, visit the rustic shops and restaurants, and enjoy multiple venues of live music. And on Saturday, marvel at the speed and beauty of luxury airplanes at the Telluride Regional Airport fly-in.
Throw in the Morning Revv and Special Evening Events, and you have to work hard to take it all in! And that’s not even including Telluride itself: our town is packed with amazing outdoor activities: the 4×4 tours, mountain biking trails, hanging waterfall hikes, fly fishing, the 18-hole golf course, rock climbing, glider rides and so much more you may need to extend your stay!
The Telluride Festival of Cars & Colors is a family-friendly festival, and we’ve created numerous specially curated activities to ensure that your family has just as much fun as we automobile aficionados do.
There are a variety of social events, including outdoor tours and relaxing spa sessions. And to make it really interesting, there’s a $500 medallion hunt—so be sure to attend Morning Revv to get the daily clues!
About Telluride, Colorado
Nestled in the rugged San Juan Mountains, this remote area in Southern Colorado was first inhabited by Ute American Indians, who named the area “The Valley of Hanging Waterfalls.” In the late 1700s, only the heartiest fur trappers called the high-altitude San Juans home, and daring Spanish explorers passed through in search of an overland route to the Pacific Ocean.
Telluride itself began as an austere, 19th century mining town. The fortunate few discovered vast riches in gold, silver, copper, iron, zinc, and lead. Near the turn of the century the railroad arrived, and soon Telluride was a wealthy and connected boomtown hosting 5,000 residents.
It was around this time that Telluride became the first town in America to be powered with alternating current electric power. Using Nikola Tesla’s alternating electrical current, LL Nunn & Westinghouse ran over two miles of power line from a hydroelectric plant in Ames. They powered the Gold King Mine first, and eventually, Telluride .
Telluride’s mining boom ended in the decades leading up to World War I. But in the 1970s, Telluride was booming again—this time with “white gold,” also known as snow. Locals and entrepreneurs teamed up to build a ski resort near Gold Hill. Improvements and expansions helped grow the resort throughout the years, and today, Telluride Ski Resort offers over 2,000 acres of skiable terrain. And thanks to world-class events like the Telluride Blues & Brews Festival, the MountainFilm Festival, and many more artistic and musical attractions, our year-round playground remains one of the most popular luxury resort destinations in America.
About Concours d’Elegance
The Concours d’Elegance, or “elegance competition” started in 17th century France. The first events were meant as a civilized competition for the aristocracy, and pitted horse-drawn carriages and their high-class owners against one another.
These social events took place in parks in Paris and south France, with the most fashionable members of high society in attendance. Eventually, the horse-drawn carriage was replaced with the horseless carriage, also known as the automobile.
But while its provenance is French, the Concours d’Elegance has become an international affair. After World War II ended and the world stabilized, an American Concours d’Elegance began at Pebble Beach, California. And today, numerous Concours d’Elegance events can be found all across the country.
The Telluride Festival of Cars & Colors is the embodiment of the classic concours, combined with the best aspects of today’s automotive lifestyle events, and set in scenic, luxurious Telluride. So come join us as we celebrate priceless marques, timeless classics, American car culture, and new friendships.